Video, Photography and Design by Simcoemedia

3D Models Business Development Miscellaneous Virtual Reality

28th July 2025

Creative Consumer Journeys – Immersive Media Marketing

Digital engagement has become a priority for companies, brands are turning to immersive media to create fantastical, escapist consumer journeys designed to engage with audiences. Whilst static ads and conventional marketing techniques remain appropriate for some audiences — many modern…

Peter Simcoe

Audio Video Production Virtual Reality

20th November 2024

Immersive Digital Media Part 2 – Examples

My previous post, Immersive Digital Media Part 1 – Definitions, defined the terminology associated with Extended Reality (XR) including VR, AR, MR and other technologies such as ambisonic audio. The second article in the series focuses on projects I have…

Peter Simcoe

360 Photography Video Production Virtual Reality Virtual Tours

28th October 2024

Immersive Digital Media Part 1 – Definitions

I recently had a conversation with a client regarding the use of immersive digital media in engineering and design. We discussed how it can enhance research, product development and training and increase the overall impact. Over the last 8 years…

Peter Simcoe

Graphic Design Miscellaneous Virtual Reality

20th September 2024

Simcoemedia Shop Featuring Books, 360 Images and T-Shirts

Simcoemedia has recently launched a new shop at www.simcoe.co.uk/shop. This store sells downloadable digital products created by Peter Simcoe and includes books, t-shirts, tutorials, as well as a large library of 360 images. The store is an extention of Peter's…

Peter Simcoe

360 Photography AI Photography Virtual Reality

25th April 2024

Creating AI Generated Immersive 360 Images – AI School

AI School I've recently been exploring the use of Midjourney and Magnific.ai to create highly detailed 12K 360 images such as the example shown above (note this example has been enhanced with audio and lens flare using Pano2VR). After working…

Peter Simcoe

Spatial Computing discussion in Workrooms

Miscellaneous Virtual Reality

1st February 2024

Spatial Computing and the Apple Vision Pro

Apple is about to launch the Apple Vision Pro, a mixed reality headset. The most advanced consumer headset on the market. This new addition will thrust Virtual Reality, Augmented Reality and Mixed Reality back into the limelight. As consumers and…

Peter Simcoe

3D Models Video Production Virtual Reality Virtual Tours

10th December 2023

Google Earth Studio Experiments Part 2

Google kindly gave me access to their Google Earth Studio platform a few months back. I recently used it to create a variety of videos including a 2D 360 interactive video tour of my home city of Chester in England…

Peter Simcoe

3D Models Miscellaneous Virtual Reality

22nd November 2023

What Is Gaussian Splatting?

What Is Gaussian Splatting? In really simple terms (and I mean really simple terms...as it's a complex computational technique), 3D Gaussian Splatting describes the processing of images taken from multiple viewpoints to create a point cloud using a technique called…

Peter Simcoe

Photography Virtual Reality Virtual Tours

28th August 2023

Insta360 HDR Photography Of Stockholm in Sweden

360 photography is a great way to immerse the viewer within a scene on a desktop PC, smart phone, tablet and VR headset such as a Meta Quest 2 or Meta Quest 3. I recently visited Stockholm in Sweden and…

Peter Simcoe

Graphic Design Virtual Reality

27th August 2023

Spatial Multimedia Design Gallery

About Spatial IO Spatial is a desktop, mobile and virtual reality compatible platform designed to help brands, game designers and media producers build and share spaces containing interactive content. The type of media you may find in design galleries on…

Peter Simcoe

Business Development Virtual Reality

29th April 2023

Workrooms With Emily Olman and Peter Simcoe

Over the last few months Emily Olman and I have been exploring Meta’s Horizon Workrooms in terms of capability and potential for use as a creative tool for graphic designers, product developers and for business development in general. So what…

Peter Simcoe

360 Photography Graphic Design Photography Video Production Virtual Reality Virtual Tours

25th May 2022

360 Video Handbook 5th Year Anniversary

Motivation It is 5 years since I began writing my book, the 360 Video Handbook. The book was written over a period of 8 months alongside my freelance project work. Here are several reasons for undertaking such a large project:…

Peter Simcoe

Graphic Design Virtual Reality

12th January 2022

Virtual Reality: Hopes for 2022 and Beyond

2021 demonstrated that sales of Virtual Reality (VR) products for those wishing to explore this rapidly developing technology on a modest budget remains alive and kicking - with over 10 million Meta Quest 2 headsets sold throughout the year as…

Peter Simcoe

Video Production Virtual Reality

4th October 2021

VRARA European Summit Presentation on Virtual Reality VR

https://www.youtube.com/embed/YSpfX9ujbjU About The VRARA The Virtual Reality and Augmented Reality Association (VRARA) is made up of designers, engineers and artists with an interest in the development of Virtual Reality, Augmented Reality and "The Metaverse" (yes, that latest annoying buzzword). In…

Peter Simcoe

'The Desert' Tilt Brush animation in 2D and 3D 360

Video Production Virtual Reality

25th January 2021

Atmospheric Tilt Brush Animation in 2D and 3D 360 “The Desert”

https://youtu.be/806mkUoTanY Above is a 4K 2D video cinematic animation created entirely within VR using Google Tilt Brush along with a soundtrack created with a Digital Audio Workstation (DAW). The 3D model is expansive and additional fog / smoke / dust…

Peter Simcoe

Google Tilt Brush cinematic concepts animation

Virtual Reality

21st December 2020

Google Tilt Brush Cinematic Animation Experiment

https://youtu.be/kuhAgOIxzAQ I have recently been developing my exploration of cinematic visuals and camera movements created entirely within Google Tilt Brush. In this example I created scenery covering the entire workspace and included water, fire and cloud / mist effects using…

Peter Simcoe

Creative Consumer Journeys – Immersive Media Marketing

Immersive Digital Media Part 2 – Examples

Immersive Digital Media Part 1 – Definitions

Simcoemedia Shop Featuring Books, 360 Images and T-Shirts

Creating AI Generated Immersive 360 Images – AI School

Spatial Computing and the Apple Vision Pro

Google Earth Studio Experiments Part 2

What Is Gaussian Splatting?

Insta360 HDR Photography Of Stockholm in Sweden

Spatial Multimedia Design Gallery

Workrooms With Emily Olman and Peter Simcoe

360 Video Handbook 5th Year Anniversary

Virtual Reality: Hopes for 2022 and Beyond

VRARA European Summit Presentation on Virtual Reality VR

Atmospheric Tilt Brush Animation in 2D and 3D 360 “The Desert”

Google Tilt Brush Cinematic Animation Experiment

Archives

Categories

About Simcoemedia

Simcoemedia News

Download CV / Resume

Related Links