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Augmented Reality Experiment

Pete Simcoe — Thu, 23 Dec 2010 21:18:45 +0000

Simcoemedia was asked by Tony Hodgson at Loughborough Design School to produce an interesting and creating Augmented Reality application for use on promotional items for the school. The idea is that a hole is created on the surface of the card then products appear to eminate from this. An interesting feature is the ability to view the products and video at 0 degrees and 90 degrees depending upon the tilt of the FLAR Marker.

Below are the results:

You can see the Augmented Reality project in action by printing out the Augmented Reality FLAR Marker, visiting the Loughborough Design School Website then following the instructions to see your simple printed item come to life using the FLAR Toolkit, some 3D models, video and product design images!

Loughborough Design School

Pete Simcoe — Sat, 31 Jul 2010 09:08:24 +0000

Loughborough Design School was launched on 1 August 2010. It is an amalgamation of 3 departments currently working independently at Loughborough University – Design and Technology, Ergonomics and the ESRI research group. Simcoemedia was asked in November 2009 to manage the rollout of the website and to ensure that all information is collected as efficiently as possible and is accurate. There has also been need to work closely with marketing and design groups within Loughborough University to ensure that the design of the site fulfills the needs and expectations of the University in a wider context.

The Design School will also enable us to ensure that the University, and Britain, remain at the forefront of creative expertise and that out students are equipped with the right skills and knowledge to achieve their career objectives and potential. - Tony Hodgson, Head of School

Tony Hodgson had this to say about Simcoemedia:

Peter [Simcoemedia] is an excellent project manager. He is currently managing the team of academic staff working on the new Loughborough Design School website and displays excellent communication skills, leadership and a strong ability to work independently and deliver on time. He is able to confidently lead meetings, provide accurate, intelligent verbal and written discussion.

Design-Designed to help clients online

Pete Simcoe — Mon, 05 Oct 2009 08:54:04 +0000

www.design-design.co.uk has been set up as part of the Simcoemedia Network of sites to assist clients in their daily tasks. Most clients use the web on a regular basis or require printed material and have benefited from the weekly research carried out by Simcoemedia to keep up with the latest activity on the web, new technologies, future products, hardware and software issues relevant to their activity. The idea is that Design-Design compliments this portfolio by presenting more objective news to the client allowing them to experiment in their own online experiences and compare notes or learn new techniques.