We needed a selection of multimedia products to complete our Machine Shop video project and Simcoemedia did a good job of highlighting the key messages we need to communicate through the use of video sequences. They also produced some great additional presentation material to present to students such as posters, a web gallery and a DVD design.” – Kevin Badni, Senior Lecturer, Loughborough Design School.

Pete described the projects, clients and design processes he undertakes on a daily basis in great detail but also related these experiences to students on an engaging level. Students from graphic design, multimedia and fine art really benefited from the methods and techniques described as well as valuable advice for their short, medium and long term futures in their respective careers. We would recommend his presentation to any graphic, multimedia or arts students
- Kate Chmela-Jones, Lecturer in Graphic Design, Vaal University of Technology

The presentation was part of a full day workshop led by Peter [Simcoemedia] for the multimedia students at the Institute. Students were first given the opportunity to hear first hand how a freelance designer survives and the tools and techniques employed to keep a business afloat. The students responded well to calls for questions and debate about social media, working in teams, speculative design and how to avoid the pitfalls that can damage a designers reputation in the business community. Student feedback was positive and I felt that they further developed in their understanding of what would be expected of them when they graduate.
- Denise McEvoy, Lecturer in Multimedia Design Limerick Institute of Technology

Although Simcoemedia is not primarily focussed on Industrial Design and is more about the graphic and multimedia subjects associated with it, his presentation was of interest to the students studying at Loughborough Design School because they need to formulate strong ideas and policies about their own social media, project management and design practice. Feedback from students has been very positive.
- Ian Storer, Lecturer in Industrial Design, Loughborough Design School

Should you wish to see this presentation at your company or institution, please contact Simcoemedia using the web form or call +44 (0)1244 374268 [alternatively: mobile +44(0)7704 629906] to discuss. The presentation can be tailored to your students or company needs and usually lasts 2 hours. Additional discussion can be found by accessing www.design-design.co.uk – a design blog created and maintained by Pete Simcoe.

Resource: LDS Poster for Design Comm presentation
View: Simcoemedia Timeline Presentation

Below are the results:

You can see the Augmented Reality project in action by printing out the Augmented Reality FLAR Marker, visiting the Loughborough Design School Website then following the instructions to see your simple printed item come to life using the FLAR Toolkit, some 3D models, video and product design images!

As a designer I tried to reverse engineer the music of more progressive lap steel players such as Dave Gilmour and looked to design something that would express the type of music they play in physical form. From the results, it seems that this not only impresses but is a great conversation starter, opening doors to all sorts of curious guitar activity!
– Pete Simcoe

The guitar has been featured in Guitarist Magazine and on the cover of New Designer as well as being displayed at New Designers Exhibition in Islington, London

Simcoemedia was asked to create a website that would enable users to sign up to the site, add and edit papers and comment upon published items. The WordPress engine has been used to great effect here both in presentation and allowing administrators of the site flexibility in how they publish their documents.

Design Education Research Group leader, Eddie Norman said:

We’re able to take the IDATER Online Conference to the next level now by giving users and administrators greater flexibility than ever. Simcoemedia has created an attractive and usable site that should give the next series of Conferences a great head start in making a contribution to the Design Education community across the world.

As part of the production process a short video introduction to IDATER was produced by Simcoemedia to give a brief overview of Action Research and some of the forthcoming conference titles such as Graphicacy and Modelling:

The Design School will also enable us to ensure that the University, and Britain, remain at the forefront of creative expertise and that out students are equipped with the right skills and knowledge to achieve their career objectives and potential. - Tony Hodgson, Head of School

Tony Hodgson had this to say about Simcoemedia:

Peter [Simcoemedia] is an excellent project manager. He is currently managing the team of academic staff working on the new Loughborough Design School website and displays excellent communication skills, leadership and a strong ability to work independently and deliver on time. He is able to confidently lead meetings, provide accurate, intelligent verbal and written discussion.

We aim to enable clinicians to find solutions to the challenges they face, scientists and engineers to advance their research with clinical insight and SMEs to exploit translational research and innovation.

Simcoemedia filmed, edited and produced a DVD for the awards ceremony and also designed the printed brochure and display material for the event which took place on 23 March 2010.

Since the original design and production, the site has expanded to feature video contributions from students in the Department of Design and Technology demonstrating some of the products they have designed responding to a therapists brief. Simcoemedia has mainly been involved with the overall layout and design of the site as well as contributing to maintenance.