Simcoemedia Design Consultancy » guitar

Portable Lap Steel Guitar Design

Pete Simcoe — Tue, 21 Dec 2010 16:00:44 +0000

This lap steel guitar design is heavily influenced by electric guitarists such as Dave Gilmour from Pink Floyd who have used lap steels on classic tracks such as “The Division Bell”, “One Of These Days” and “Great Gig In The Sky” to incredible effect by adding overdrive, reverb and delay to what was seen as a traditionally Country and Western instrument used by some of the genres greats.

As a designer I tried to reverse engineer the music of more progressive lap steel players such as Dave Gilmour and looked to design something that would express the type of music they play in physical form. From the results, it seems that this not only impresses but is a great conversation starter, opening doors to all sorts of curious guitar activity!
– Pete Simcoe

The guitar has been featured in Guitarist Magazine and on the cover of New Designer as well as being displayed at New Designers Exhibition in Islington, London

Gordon Giltrap’s Secret Valentine

Pete Simcoe — Mon, 26 Nov 2007 10:22:17 +0000

Simcoemedia was given the opportunity to design artwork for Gordon Giltrap’s Secret Valentine album – an experimental album created using a hybrid polymer guitar developed by Cool Acoustics, a research project based at Loughborough University in Leicestershire by Dr Owain Pedgley and Dr Eddie Norman in 2002. Here’s Owain talking about the project and the role of Simcoemedia in the creation of promotional print, websites and video:

Working on a project like Cool Acoustics has created a variety of opportunities for research and development into exciting new ways of creating guitars that were previously thought inappropriate or were impossible. Simcoemedia has always understood our research and development and pitched our publicity at just the right level with a great balance of informative message, coherent structure and visually very strong presentation. We’ve always been very happy with the results, across an impressive range of media, whether it’s generating images in a photographic studio, interviewing key collaborators on the project, or delivering the project’s website.

We have had a lot of positive feedback from our collaborators and clients on the clean and professional way in which Cool Acoustics presents itself. Simcoemedia has done a terrific job for us.

Gordon’s feedback on the Secret Valentine artwork has been extremely positive also:

Pete has created some fantastic artwork for the album that epitomizes the feelings and emotions I’m conveying in the tracks. There’s a sincerity and confidence in the style and yet a sensitivity to the direction of the album too. Great.

To order your copy of Secret Valentine go to the Voiceprint website. Find out more about Gordon Giltrap at www.giltrap.co.uk. To hear samples of Cool Acoustics instruments go to www.coolacoustics.com. To enquire about Cool Acoustics instruments contact Anna Seddon at Loughborough University on +44 (0)1509 223445, or email enquiries@coolacoustics.com.

Cool Acoustics print design for CD cover

Pete Simcoe — Wed, 25 May 2005 12:48:04 +0000

Simcoemedia designed a CD cover for a Cool Acoustics polymer guitar demonstration disc showcasing examples of guitar work by Gordon Giltrap amongst other artists. Cool Acoustics is a research project based at Loughborough University in Leicestershire by Dr Owain Pedgley and Dr Eddie Norman in 2002. Simcoemedia has been involved in a variety of different aspects of promotion and development of the project including design of Gordon Giltrap’s album artwork and video [see below].