27th August 2023
About Spatial IO Spatial is a desktop, mobile and virtual reality compatible platform designed to help brands, game designers and media producers build and share spaces containing interactive content. The type of media you may find in design galleries on…
15th March 2023
Airbus A350F Freighter Design Competition
Airbus have launched their new A350F freighter aircraft which includes the integration of new materials technology and engine design. These advances in design and engineering will provide up to 40% greater efficiency in terms of fuel burn and carbon emissions…
5th January 2023
Amazon KDP Book Publishing
Kindle Direct Publishing (KDP) is the service provided by Amazon for content creators publishing paperback and hardback books as well as Kindle eBooks. Both fiction and non-fiction books can be published on the platform. The service is accessed via the…
12th December 2022
What Is Figma and Why Did Adobe Buy It?
Figma was recently purchased by Adobe for $20billion in cash and shares. It is a browser based collaborative design tool utilising WebGL technology (using a computers graphics card for complex, processor intensive web applications) to enable designers, illustrators, UI /…
4th October 2022
Freelancer’s Handbook Book Launch
Simcoemedia has just published Freelancer’s Handbook: A Survive And Thrive Guide For Beginners In Creative Industries, a 130 page full colour paperback written and designed by Peter Simcoe. It is available on the Amazon bookstore website at http://mybook.to/freelance. The book…
7th September 2022
A Journey Into Midjourney AI Art
I've recently been experimenting with Midjourney, an online app designed to create images from text descriptions provided by the user. According to their home page "Midjourney is an independent research lab exploring new mediums of thought and expanding the imaginative…
28th June 2022
Design Inspiration On The Web
Raising Your Ambition In the early days of my design, video and photography career, I used to consider the standard or "bar" set for my own design to be the activity of those companies or individuals around me in my…
25th May 2022
360 Video Handbook 5th Year Anniversary
Motivation It is 5 years since I began writing my book, the 360 Video Handbook. The book was written over a period of 8 months alongside my freelance project work. Here are several reasons for undertaking such a large project:…
13th April 2022
Gary The Guitar Makes A Discovery
https://youtu.be/LQ4bcyi6VLo Gary The Guitar made a discovery: Adobe Character Animator now has a new feature called "Starter Mode" and theres no subscription required to try it. Starter Mode allows you to create animated videos with a selection of free puppets.…
31st March 2022
Simcoemedia 20th Anniversary
In February 2022, Simcoemedia celebrated its 20th year in business. The company was created in 2002 by Peter Simcoe and functions on a freelance / sole trader basis. From those early days designing posters, flyers and creating photographs for Joogleberry…
25th January 2022
CV Design For Designers
Creating a Curriculum Vitae (CV) (or a resume as it is also called in some countries such as the USA), as a designer presents two key issues: Writing about yourself can be difficult in terms of objectivity. Ensuring that you…
30th March 2021
Fiona Parkinson Media Production
Working with a new business as a designer, photographer and video producer is an exciting time. It is an opportunity to help shape the future of the business through their promotional material, tone of voice and approach to the target…
15th December 2020
Lady Gaga Adobe Design Competition
During June 2020 Adobe ran a competition to design a poster for Lady Gaga using a variety of assets provided by the artist herself. I created this image using 90% of the graphics provided. You can see the winning designs…
1st December 2020
Character Designs
Developing design and multimedia skills is an important part of a freelancers development. Retaining and developing drawing techniques can open up new presentation methods and improve the efficiency when communicating concepts. As part of the t-shirt designs created earlier this…