Simcoemedia was given the opportunity to design artwork for Gordon Giltrap’s Secret Valentine album – an experimental album created using a hybrid polymer guitar developed by Cool Acoustics, a research project based at Loughborough University in Leicestershire by Dr Owain Pedgley and Dr Eddie Norman in 2002. Here’s Owain talking about the project and the role of Simcoemedia in the creation of promotional print, websites and video:
Working on a project like Cool Acoustics has created a variety of opportunities for research and development into exciting new ways of creating guitars that were previously thought inappropriate or were impossible. Simcoemedia has always understood our research and development and pitched our publicity at just the right level with a great balance of informative message, coherent structure and visually very strong presentation. We’ve always been very happy with the results, across an impressive range of media, whether it’s generating images in a photographic studio, interviewing key collaborators on the project, or delivering the project’s website.
We have had a lot of positive feedback from our collaborators and clients on the clean and professional way in which Cool Acoustics presents itself. Simcoemedia has done a terrific job for us.
Gordon’s feedback on the Secret Valentine artwork has been extremely positive also:
Pete has created some fantastic artwork for the album that epitomizes the feelings and emotions I’m conveying in the
tracks. There’s a sincerity and confidence in the style and yet a sensitivity to the direction of the album too. Great.
To order your copy of Secret Valentine go to the Voiceprint website. Find out more about Gordon Giltrap at www.giltrap.co.uk. To hear samples of Cool Acoustics instruments go to www.coolacoustics.com. To enquire about Cool Acoustics instruments contact Anna Seddon at Loughborough University on +44 (0)1509 223445, or email enquiries@coolacoustics.com.
